GenTite Residential Roofing Systems rolls out new Web site

Friday, August 21, 2009
GenTite RRS

GenTite Residential Roofing Systems rolls out new Web site

Indianapolis, August 21, 2009 – The residential roofing market is changing, virtually right before our eyes.

Recent years have seen more and more homeowners demanding high-end roofing products that provide enhanced product performance and longer and broader warranty coverage.

In direct response to that demand, GenTite Residential Roofing Systems now offers a line of commercial-grade, low-slope roofing products with a Lifetime Limited Warranty. And the product line’s comprehensive arsenal of support tools makes GenTite RRS the natural choice for residential contractors and do-it-yourself homeowners.

The newest and most accessible of those tools is the new GenTite Web site, Designed specifically with hands-on homeowners and residential contractors and remodelers in mind, the site offers extensive resources for virtual researching, planning and completing a low-slope residential roofing project, such as a porch or a dormer. Simplifying the process from start to finish, the site:

  • Tells homeowners and pros exactly which products and how much of each they’ll need for their project with a few easy clicks of the Materials Calculator.
  • Shows users precisely how to install the materials through a series of application videos.
  • Guides customers to the nearest GenTite RRS dealer or a dedicated customer service hotline via a Dealer Locator.
  • Enables homeowners to register a warranty online, simplifying and expediting a process that typically takes weeks.

“In today’s online world, it’s critical for businesses to provide a Web site that gives customers exactly the information and resources they need,” said Dan Thomas, Business Development Manager at GenFlex. “The site,, is a place where homeowners and contractors can quickly access accurate, easy-to-understand information that will help them get the job done right.”

The new Web site complements other informational tools that GenTite has introduced recently, including a Roof Details “road map” with step-by-step instructions for jobsite reference and GenRack, a fully-stocked showroom display that takes the term “one-stop-shopping” to a whole new level. Thomas added, “With the top-of-the-line support tools we’re providing, we’re hoping to make the installation process less intimidating.”

GenTite RRS, from GenFlex Roofing Systems, is ideal for homeowners, residential contractors and lumber and building materials dealers looking for an easy-to-install, high-performing product. Building on GenFlex’s nearly 30-year history in commercial roofing, GenTite RRS provides the same quality and performance on which building owners have come to rely, but is reformatted to sizes and quantities appropriate for residential use.

“GenTite’s goal, in bringing commercial-grade products to the residential market, is to offer homeowners peace-of-mind they won’t find with any other roofing option. The product has a Lifetime Limited Warranty. What that really means is that GenTite RRS promises long-term, hassle-free performance,” Thomas said.

Visit to learn more.

About GenTite

GenFlex® Roofing Systems, a leading manufacturer in the commercial roofing market, introduces GenTite® Residential Roofing Systems (RRS). GenTite RRS offers builders and homeowners commercial grade roofing membranes and accessories packaged and designed for low-slope residential projects. For more than three decades, roofers have successfully installed single ply roofing membrane systems on more than half of the commercial buildings in North America. With GenTite RRS, homeowners get all the protection, technology, quality and performance that commercial building owners have relied upon for years.  We’ve made it easy for you with a simple-to-install roof system.

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